Showcasing Diversity Across Logistics

The Big Logistics Diversity Challenge

16 September 2021

The Big Logistics Diversity Challenge

On 16 September 2021, 240 of the UK’s top movers and shakers came together to showcase talent across logistics at Newark Showground to attend The Big Logistics Diversity Challenge.

The Big Logistics Diversity Challenge is designed to allow companies from across the logistics sector demonstrate their commitment to equality, diversity and inclusion, as well as the business benefits attained by establishing a diverse workforce.

Delegates took part in an assortment of physically and mentally demanding challenges – including a Le Mans Soapbox build and race, Haka dancing and It’s a Knockout! Some challenges, such as Bring on the Beans, which saw participants blindfolded and carrying ‘beans’ whilst being guided through an inflatable obstacle course, had been specifically selected to incorporate a flavour of the industry’s specialities.

Richard Atkinson CBE is a lecturer at Aston University where he coaches senior supply chain leaders and managers in leadership and strategy. He is also a regional chairperson of the CILT(UK). Richard said:

“The Big Logistics Diversity Challenge really develops supply chain professionals’ ability to collaborate, innovate and create game-changing solutions. Only by being inclusive, promoting diversity of thought, and by welcoming challenge will we be able to create the sustainable supply chains that will help to save the planet. Well done and thank you to Nimble Media for creating this hugely valuable event for the entire supply chain sector and to ‘Talent in Logistics’ for their continued support.”

Amongst the challenge suppliers, industry charity Transaid had participants carrying a ‘patient’ across the treacherous rivers of Africa as part of their River Rescue challenge; whilst delivery partners Talent in Logistics had teams identifying destinations from across the world as part of Agents International.

After a tiring day of laser tag, Broadway routines, and countless inflatables, awards were presented.




Score: 251


Score: 250

D & I Spartans

Score: 239

DHL Diversity Defenders

Score: 235,5

Move is in the heart

Score: 230,5


What The Teams Say ...
  • "Even if we didn't win an award we won new memories!"

    Nina Ntatidou, WMG
  • "Had a blast with my work colleagues, we were in a great fun environment. was a great ice breaker for all!"

    Lois Lee, Morson International
  • "It is a great networking but also team building opportunity."

    Momchil Balgarinov, Mott MacDonald
  • "It was really a fantastic event. As students, we could not only adapt to communicating, working and coordinating with different people in a diversified environment in advance, but also get a better understanding of how diversified working environment of the logistics industry is."

    Zhen Zhou, WMG, Warwick University
  • "Join in the fun, meet great people and laugh"

    Michael Topple, Wincanton
  • "This was a unique experience that I did not expect and will never forget!"

    Molly Maurice-Smith, XPO Logisitics
  • "The Big Logistics Diversity Challenge (BLDC) is a fabulous opportunity to boost performance and productivity for all involved in logistics and Supply Chains. I lend my full support to this endeavour on 24th June at the Newark Showground and encourage all logistics organisations to enter a team in this unique opportunity. Amongst many others, Aston University is proud to be a supporting organisation. All of my experience tells me that innovation, acceleration, growth and success depend heavily upon equality of opportunity, diversity of thought and inclusivity. This is how the best new ideas ferment; how teams best cooperate to deliver, and how organisations best meet their objectives and reduce their risks. The BLDC is a fun, fulfilling and reaffirming event that highlights the culture needed for success; it’s a special opportunity to show off and develop Equality, Diversity and Inclusion (EDI) credentials in a fun and informative way."

    Dawn Bonfield MBE CEng FIMMM FICE HonFIStructE FWES, Royal Academy of Engineering Visiting Professor of Inclusive Engineering, Aston University | Director of Engineering Equality, Diversity and Inclusion
  • "We are delighted to be invited by our friends at 'Talent in Logistics' to be a supporting partner of the Big Logistics Diversity Challenge 2020. I call upon all companies and organisations in supply chain and logistics to get involved and transform our profession. Diversity and inclusion are vital to innovation and supply chain success. There is a great opportunity for all leaders in logistics to promote cultures that welcome challenge and advance inclusion; such cultures are, not least, key to successful recruitment and retention in these crucial professions that propel the national economy and underpin our freedom and security. The Big Logistics Diversity Challenge is a fantastic, fun and engaging way to 'show and grow' EDI credentials - I think everyone should want to be involved. This is bigger than all of us and we all need to step-up and work together for the greater good. Our thanks to friends at 'Talent in Logistics', Nimble Media -the event organisers, and Transaid - the event charity, for leading the way. Aston University - a leader in logistics education and research - is proud to be involved."

    Professor Edward Sweeney, Director of Aston Logistics & Systems Institute
  • "A fantastic day celebrating the great diversity in our industry, allowing us to team build and work together in new ways while having a lot of fun and a good dose of healthy competition!"

    Lorna Murphy, Abellio London
  • "An excellent event that demonstrated the power of bringing teams together outside of the work environment to understand the ethos of teamwork and playing to a range of strengths that vary between individuals. True Diversity!"

    Rob McWhirter, Yusen Logistics
  • "Fantastic day, tried new things and really helped me build confidence in talking to different people. Great for team building all round, excellent day."

    Zoe Howard, TXM Recruit
  • "The ultimate way to celebrate diversity within the industry, with a thoroughly enjoyable mix of physical and mental challenges designed with everyone from every walk of life in mind."

    Danny Mahmood, Amey
  • "An amazing day of fun coming together with other leading logistic companies, all to build upon on ensuring inclusivity within our industry. Thank you to the event organisers and all the sponsors that put on an amazing day"

    Amy Gardiner, Wincanton
  • Thank you for a great day of activities, our team had a great time and one of them event won a raffle prize!"

    Balbir Singh Flora MBE, RAF Logistics
  • "On Thu 16 Sep 21 RAF OTA and RAF Coningsby Logs Sqn teamed up to enter two teams into the Big Logistics Diversity Challenge at Newark Showground.

    This ridiculously fun, challenging, and competitive event saw the teams complete 12 challenges against 20 other teams from across the country. The eclectic events ranged from the Haka, Soapbox Derby, It's a Knockout, cryptic mental challenges and a dance off to name but a few, and all were done completely sober!

    The key message was of diversity, unity and teamwork as well as learning more about all our team members. The RAF OTA teams were clearly doing something right as they battled for the top two places.

    We send our thanks to Nimble Media for organising this fantastic event and we look forward to returning next year with hopefully even more teams from across the RAF stations."

    Ben Wadd, RAF OTA
  • "It’s been a hard couple of years for everyone, and my team like many others has had ups and downs with people on furlough, isolation and now helping out where we can with drivers crisis & previously BREXIT.

    It was SO SO NICE today to get out to the Big Logistics Diversity Challenge with the team and just do something as a team!

    This was our second year, and every time we come away from it more together as a team! If you’re looking for something to do in 2022 which will just be a nice break for the team to just get some space - absolutely recommend this!

    Thanks so much to the team that pulled this together from Nimble Media Ltd & Talent in Logistics from all the Yusen Samurai"

    Benjamin Bird, Yusen Logistics
  • "An incredible day, I have grown both personally and professionally and thoroughly enjoyed every moment - I can’t wait to take my learnings from this day into the workplace and continue driving equality and diversity within the logistics sector."

    Christiane Davies, DHL Supply Chain
  • "It was a pleasure to represent DHL at The Big Logistics Diversity Challenge and it did not disappoint! An action packed day full of creative activities definitely kept us on our toes.

    An important reminder to how diverse teams and different thinking can benefit our industry. Thank you to Nimble Media Ltd and Talent in Logistics for hosting the day!"

    Scott McDonald, DHL
  • "Yesterday myself and a group of colleagues attended The Big Logistics Diversity challenge at Newark Showground, the day was a huge success! It’s was great to meet new people from around our business and logistics sector."

    Steven Carr, Wincanton
  • "An amazing day with amazing people! We didn't come 1st place but coming in 3rd place is still a great achievement. What mattered more was the team spirit and blast of a time we all had."

    Suhayl Ahmed, DHL
  • "An astounding day representing Wincanton at the Big Logistics Diversity Challenge, supporting our commitment to equality, diversity and inclusion within logistics!

    It was so lovely to meet new faces within the company, have fun and showcase our great teamwork throughout the day"

    Yasmin Dunn, Wincanton